HIER & HAINES SALON
6236 OLD DOMINION DR. MCLEAN, VA 22101
703-538-4300
Marcia Teixeira
The Marcia Teixeira Brazilian Keratin Treatment ™ . . . a revolutionary process that repairs damaged hair to leave it soft, shiny and frizz free for up to 4 months.
Established in February 2006, M & M International is a family owned and operated business with its headquarters and warehouse in Delray Beach, Florida. The owners, Marcia and Marcelo Teixeira have introduced a revolutionary product to the U.S. market
and created an entirely new category of product never before seen in the salon industry.
M & M is the proprietary owner of the Marcia Teixeira Brazilian Keratin Treatment™ product line. As a result of rapid growth and growing consumer demand, M & M branched off into regional distributors in the summer of 2008. The Marcia Teixeira Brazilian Keratin Treatment™ product line is 100% made in the U.S.A. Over a life time of struggling with harsh chemical relaxers, Marcia developed a passion and ambition to come up with a solution for herself and others who suffer with damaged and unmanageable hair. She knew at a very young age that she would go on to become a professional Cosmetologist. Marcia first encountered Brazilian hair treatment products while traveling in Brazil many years ago. Once she became a licensed Cosmetologist, she spent the next several years studying these systems and working with experts to perfect a new type of hair treatment formula, one that would be both safe and highly effective.
As you will learn, the Brazilian Keratin Treatment™ is neither a traditional relaxer nor a straightener that can only be used on certain types of hair. In fact, there’s nothing traditional about this new type of service. It does not involve a harsh, chemical treatment process that can over process hair and leave it in poor condition. The Brazilian Keratin Treatment™ is a universal product and can be used safely on just about any type of hair – dry, frizzy, over-processed, color treated, ethnic or even unprocessed virgin hair. Just about everyone can get the same great results – healthy, shiny, frizz-free, manageable hair.
What sets Brazilian Keratin Treatment™ apart from older technology chemical straighteners and relaxers? The answer is simple - this process doesn’t involve breaking down the hair and restructuring it. These older technology treatments are designed to irreversibly modify and restructure keratin by using products with very high pH levels, usually greater than pH 9 (very high alkalinity). At these very high pH levels the hair shaft will soften, and then swell tremendously and thus become damaged. This is another big difference. The pH range of the Brazilian Keratin Treatment™ is between 4 and 5, exactly matching the normal pH of hair itself. There’s no softening or swelling of the hair shafts, so it’s easy to see why the condition of the hair shaft is not compromised and why each strand maintains its strength and structural integrity. This advanced hair treatment service eliminates the need to carefully watch the clock in order to halt a high pH chemical process in time to prevent excessive damage to hair.
With the Brazilian Keratin Treatment™, there is virtually no risk of hair damage or breakage, as long as the product is properly used, as directed during our training classes and in our Brazilian Keratin Treatment Training Manual. The Brazilian Keratin Treatment™ is a long-lasting and gentle, reversible treatment that will eventually wash out over time, without harming the hair.
