This salon process straightens hair so effectively that its recipients can even dive into the ocean and emerge unkinked.  The first treatment takes at least four hours, depending on the hair thickness and length.  Afterward hair stays pin-straight and glossy for four to six months.  To view our Thermal Reconditioning Gallery, click here.
 

This process has been popular in Japan since the mid-1990's and emigrated to a handful of salons in Los Angeles and New York in 1999.  It has since become a favorite of fashion editors and movie stars like Julianne Moore. 
 

An ammonium thyoglycolate solution breaks down hair's cystine bonds, leaving as utterly limp as overcooked spaghetti.  This glycolic acid-derivative, which is traditionally used to perm hair, is relatively mild compared with the chemicals in conventional straighteners - for instance, it's too weak to work on African-American hair.  Then, instead of a traditional blow dry, hair is clamped between small irons and heated as high as 356 degrees Fahrenheit to realign the bonds in stick-straight formation.  This is the thermal part of Thermal Reconditioning. Despite it's strong chemicals, the process can be less damaging than regular, strenuous, blow-drying, according to experts.
 

It changes lives.  Everyone who tries thermal reconditioning raves about the results.  It's made early morning wrestling sessions with hair-dryers and straightening irons a thing of the past.  Hot and humid weather has no effect. 

Question:  Can I still color my hair?
 

Answer:  Absolutely.  Color may be done just before a Thermal Reconditioning treatment or along with the service as the neutralizer.
 

Question:  Does a retouch cost the same as a virgin treatment?
 

Answer: Yes, the same process takes place as in the original treatment, but special care is given to previously treated hair.
 

Question:  How long does Thermal Reconditioning last?
 

Answer:  All of the hair that is treated will be permanently straightened.  However, retouches on the new growth will be necessary.  The frequency of retouch depends on the degree of contrast between new growth and the treated hair.  Very curly
hair will need to be retouched in about four months.  Many clients average a retouch in six to ten months.
 

Question:  Do I have to use special products on my hair after Thermal Reconditioning?
 

Answer:  Yes.  It is essential to restore the proteins that are depleted during chemical service.  Your stylist will make a proper recommendation.
 

Question:  Can my hair be treated?
 

Answer:  We are able to treat almost any hair type.  We always recommend a strand test for hair that may be of questionable quality.
 

Question:  Will I still have volume in my hair?
 

Answer:  Our stylists have skillfully developed unique techniques to help increase volume and the Thermal Reconditioning products are more volumous than in the past.
 

Question:  Can I still curl my hair after Thermal Reconditioning?
 

Answer:  Yes, to a certain extent.  Your stylist will help you create that style. 
 

Question:  How much time will I need to spend styling my hair each day?
 

Answer:   Blow drying creates the polished look that most clients love and is essential.    However, this is achieved in minutes because the hair is very quick drying. Always use a bristle brush for maximum results.
 

Question:  Is Thermal Reconditioning only for young women with long hair?
 

Answer:  No.  Women of all ages are doing it.  There is no reason to live with hair that you hate or hair that has controlled your life.  Everyone wants to have hair that's shiny and easy to manage
 

Question:  Are there any special instructions for home care?
 

Answer:  Yes.  Always wait 72 hours before washing your hair or wetting.  Do not pull up or pin back during that time.